Using computer software for the analysis of qualitative market research data

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	207-222
Number of pages	16
Journal	Journal of the Market Research Society
Volume	40
Issue number	3
Publication status	Published - Jul 1998

Cite this

@article{e9355f5f807e4cfeab758ab4d03c6981,

title = "Using computer software for the analysis of qualitative market research data",

author = "M Catterall and P Maclaran",

year = "1998",

month = jul,

language = "English",

volume = "40",

pages = "207--222",

journal = "Journal of the Market Research Society",

issn = "0025-3618",

publisher = "Market Research Society",

number = "3",

}