User Voice Assistance Engagement and Environmental Sustainability Content in the Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use

Yu-lun Liu; Tsunwai Wesley Yuen

User Voice Assistance Engagement and Environmental Sustainability Content in the Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	2023 Global Marketing Conference
Publication status	Published - Jul 2023

Access to Document

http://gmcproceedings.net/html/sub3_01.html

Cite this

@inproceedings{cf84fb71a6994076853f6f3ab4b9e472,

title = "User Voice Assistance Engagement and Environmental Sustainability Content in the Hospitality Industry: The Moderation Effect of Cultural Orientation and Purpose of Use",

author = "Yu-lun Liu and Yuen, {Tsunwai Wesley}",

year = "2023",

month = jul,

language = "English",

booktitle = "2023 Global Marketing Conference",

}