User-Generated Place Brand Equity on Twitter: The Dynamics of Brand Associations in Social Media.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	132-144
Journal	Place Branding and Public Diplomacy
Volume	10
Issue number	2
Publication status	Published - 2014

Cite this

@article{534cd7251bce4c188329b88f32fc75c7,

title = "User-Generated Place Brand Equity on Twitter: The Dynamics of Brand Associations in Social Media.",

author = "Mikael And{\'e}hn and Azadeh Kazeminia and Andrea Lucarelli and Efe Sevin",

year = "2014",

language = "English",

volume = "10",

pages = "132--144",

journal = "Place Branding and Public Diplomacy",

number = "2",

}