Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View

C. Hackley

Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View

C. Hackley

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,
Editors	B. Hulbert, J. Day, E. Shaw
Pages	23-34
Publication status	Published - 1999

Cite this

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title = "Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View",

author = "C. Hackley",

year = "1999",

language = "English",

pages = "23--34",

editor = "B. Hulbert and J. Day and E. Shaw",

booktitle = "Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,",

}

Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View. / Hackley, C.
Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,. ed. / B. Hulbert; J. Day; E. Shaw. 1999. p. 23-34.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Unravelling the Happy Enigma of Creative Expertise Marketing Management- A Psychological View

AU - Hackley, C.

PY - 1999

Y1 - 1999

M3 - Chapter

SP - 23

EP - 34

BT - Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton,

A2 - Hulbert, B.

A2 - Day, J.

A2 - Shaw, E.

ER -