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Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)2211-2233
Number of pages23
JournalInformation Technology and People
Volume36
Issue number6
Early online date9 Aug 2022
DOIs
Publication statusPublished - 8 Sept 2023

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