TY - JOUR
T1 - Troubling Gender(S) and Consumer Well-Being
T2 - Going Across, Between and Beyond the Binaries to Gender/Sex/ual and Intersectional Diversity
AU - Steinfield, Laurel
AU - Hutton, Martina
AU - Cheded, Mohammed
PY - 2024/4/20
Y1 - 2024/4/20
N2 - Troubling gender(s) invites an expansion of the way we study gender so that our scholarship might reflect lived realities. It calls for critical scholarship that seeks to disrupt, as well as explorative scholarship that seeks to leverage and expand categorizations, going “across, between and beyond” the binary. Troubling gender(s) encourages scholars to recognize the vast terrain of gender diversity, and how gender diversity crosses over with sex and sexual diversity and intersecting social locations of difference to shape consumers’ experiences of marketplace inequities, interactions with other people, and perceptions of self. Troubling gender asks scholars to rethink how they measure, use, or capture gender/sex/ual diversity. In short, troubling gender takes us that next step in thinking through how gender matters.
AB - Troubling gender(s) invites an expansion of the way we study gender so that our scholarship might reflect lived realities. It calls for critical scholarship that seeks to disrupt, as well as explorative scholarship that seeks to leverage and expand categorizations, going “across, between and beyond” the binary. Troubling gender(s) encourages scholars to recognize the vast terrain of gender diversity, and how gender diversity crosses over with sex and sexual diversity and intersecting social locations of difference to shape consumers’ experiences of marketplace inequities, interactions with other people, and perceptions of self. Troubling gender asks scholars to rethink how they measure, use, or capture gender/sex/ual diversity. In short, troubling gender takes us that next step in thinking through how gender matters.
U2 - 10.1111/joca.12573
DO - 10.1111/joca.12573
M3 - Article
VL - 58
SP - 3
EP - 53
JO - Journal of Consumer Affairs
JF - Journal of Consumer Affairs
IS - 1
ER -