Transformative Consumer Research in the New Era of Marketing: An Introduction to the Special Issue

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	7
Journal	Academy of Marketing Science Review
DOIs	https://doi.org/10.1007/s13162-025-00319-8
Publication status	Published - 18 Sept 2025

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title = "Transformative Consumer Research in the New Era of Marketing: An Introduction to the Special Issue",

author = "Eva Kipnis and Bennett, \{Aronte Marie\} and Martina Hutton and Hill, \{Ronald P.\}",

year = "2025",

month = sep,

day = "18",

doi = "10.1007/s13162-025-00319-8",

language = "English",

journal = "Academy of Marketing Science Review",

}

TY - JOUR

T1 - Transformative Consumer Research in the New Era of Marketing

T2 - An Introduction to the Special Issue

AU - Kipnis, Eva

AU - Bennett, Aronte Marie

AU - Hutton, Martina

AU - Hill, Ronald P.

PY - 2025/9/18

Y1 - 2025/9/18

U2 - 10.1007/s13162-025-00319-8

DO - 10.1007/s13162-025-00319-8

M3 - Article

JO - Academy of Marketing Science Review

JF - Academy of Marketing Science Review

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