Towards A Model for Employee Brand Co-Creation Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Co-Creating Brands - Brand Management from A Co-Creative Perspective
Editors	Holger Schmidt, Nicholas Ind
Publisher	Bloomsbury
Pages	217-225
Number of pages	8
Publication status	Published - 1 Dec 2019

Cite this

@inbook{1c719eab9ee946828fc9393caa309da7,

title = "Towards A Model for Employee Brand Co-Creation Behaviour",

author = "Lucy Gill-Simmen",

year = "2019",

month = dec,

day = "1",

language = "English",

pages = "217--225",

editor = "Holger Schmidt and Nicholas Ind",

booktitle = "Co-Creating Brands - Brand Management from A Co-Creative Perspective",

publisher = "Bloomsbury",

}