Towards A Model for Employee Brand Co-Creation Behaviour

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCo-Creating Brands - Brand Management from A Co-Creative Perspective
EditorsHolger Schmidt, Nicholas Ind
PublisherBloomsbury
Pages217-225
Number of pages8
Publication statusPublished - 1 Dec 2019

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