Thinking through theory:  Critical Marketing: Contemporary Perspectives in Marketing. Chichester: John Wiley pp. 345-362.: materialising the oppositional imagination

Pauline Maclaran; Lorna Stevens

Thinking through theory: Critical Marketing: Contemporary Perspectives in Marketing. Chichester: John Wiley pp. 345-362. materialising the oppositional imagination

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Critical Marketing: Contemporary Perspectives in Marketing
Editors	M. Tadajewski, D. Brownlie
Place of Publication	Chichester
Publisher	John Wiley & Sons
Pages	345-362
Publication status	Published - 2008

Cite this

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title = "Thinking through theory: Critical Marketing: Contemporary Perspectives in Marketing. Chichester: John Wiley pp. 345-362.: materialising the oppositional imagination",

author = "Pauline Maclaran and Lorna Stevens",

year = "2008",

language = "English",

pages = "345--362",

editor = "M. Tadajewski and Brownlie, \{D. \}",

booktitle = "Critical Marketing: Contemporary Perspectives in Marketing",

publisher = "John Wiley \& Sons",

}

Thinking through theory: Critical Marketing: Contemporary Perspectives in Marketing. Chichester: John Wiley pp. 345-362. materialising the oppositional imagination. / Maclaran, Pauline; Stevens, Lorna.
Critical Marketing: Contemporary Perspectives in Marketing. ed. / M. Tadajewski; D. Brownlie. Chichester: John Wiley & Sons, 2008. p. 345-362.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Thinking through theory: Critical Marketing: Contemporary Perspectives in Marketing. Chichester: John Wiley pp. 345-362.

T2 - materialising the oppositional imagination

AU - Maclaran, Pauline

AU - Stevens, Lorna

PY - 2008

Y1 - 2008

M3 - Chapter

SP - 345

EP - 362

BT - Critical Marketing: Contemporary Perspectives in Marketing

A2 - Tadajewski, M.

A2 - Brownlie, D.

PB - John Wiley & Sons

CY - Chichester

ER -