Theorizing Advertising: Managerial, Scientific and Cultural Approaches

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Sage Handbook of Marketing Theory
Editors	Pauline MacLaran, Michael Saren, Barbara Stern, Mark Tadajewski
Place of Publication	London
Publisher	Sage
Pages	89-107
Publication status	Published - 2010

Cite this

@inbook{3e5ea262f031439fa5894752412dc4ea,

title = "Theorizing Advertising: Managerial, Scientific and Cultural Approaches",

author = "C. Hackley",

year = "2010",

language = "English",

pages = "89--107",

editor = "Pauline MacLaran and Michael Saren and Barbara Stern and Mark Tadajewski",

booktitle = "The Sage Handbook of Marketing Theory",

publisher = "Sage",

}