Themes and Trajectories in Advertising Research and Scholarship

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Advertising, Volume 1: Advertising Management
Editors	Chris Hackley
Place of Publication	London
Publisher	Sage
Pages	xvii-xxxi
Publication status	Published - 2009

Name	Library in Marketing
Publisher	Sage

Cite this

@inbook{bab86cb079204f22ae09e91b776e63e0,

title = "Themes and Trajectories in Advertising Research and Scholarship",

author = "C Hackley",

year = "2009",

language = "English",

series = "Library in Marketing",

publisher = "Sage",

pages = "xvii--xxxi",

editor = "Chris Hackley",

booktitle = "Advertising, Volume 1: Advertising Management",

}