| Original language | English |
|---|---|
| Pages (from-to) | 1-8 |
| Number of pages | 8 |
| Journal | Marketing Theory |
| Early online date | 3 Aug 2020 |
| DOIs | |
| Publication status | E-pub ahead of print - 3 Aug 2020 |
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Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Pages (from-to) | 1-8 |
| Number of pages | 8 |
| Journal | Marketing Theory |
| Early online date | 3 Aug 2020 |
| DOIs | |
| Publication status | E-pub ahead of print - 3 Aug 2020 |