The role of cultural capital in creating glocal brand relationships

Dannie Kjeldgaard, Soren Askegaard, Giana Eckhardt

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strong Brands, Strong Relationships
Editors	Susan Fournier, Michael Breazeale, Jill Avery
Place of Publication	New York
Publisher	Routledge
Chapter	3
Pages	48-60
Edition	1st
ISBN (Print)	9781138786837 , 9781138786820
Publication status	Published - 2015

Cite this

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title = "The role of cultural capital in creating glocal brand relationships",

author = "Dannie Kjeldgaard and Soren Askegaard and Giana Eckhardt",

year = "2015",

language = "English",

isbn = "9781138786837 ",

pages = "48--60",

editor = "Susan Fournier and Michael Breazeale and Jill Avery",

booktitle = "Strong Brands, Strong Relationships",

publisher = "Routledge",

edition = "1st",

}

TY - CHAP

T1 - The role of cultural capital in creating glocal brand relationships

AU - Kjeldgaard, Dannie

AU - Askegaard, Soren

AU - Eckhardt, Giana

PY - 2015

Y1 - 2015

M3 - Chapter

SN - 9781138786837

SN - 9781138786820

SP - 48

EP - 60

BT - Strong Brands, Strong Relationships

A2 - Fournier, Susan

A2 - Breazeale, Michael

A2 - Avery, Jill

PB - Routledge

CY - New York

ER -