| Original language | English |
|---|---|
| Pages (from-to) | 136-146 |
| Number of pages | 11 |
| Journal | Journal of Macromarketing |
| Volume | 24 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Dec 2004 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
The Role of Consumer Agency in the Globalization Process in Emerging Markets
- Giana M. Eckhardt
- , Humaira Mahi
Research output: Contribution to journal › Article › peer-review