| Original language | English |
|---|---|
| Title of host publication | Museum Marketing |
| Subtitle of host publication | competing in a global marketplace |
| Place of Publication | Oxford |
| Publisher | Elsevier Butterworth Heinemann |
| Pages | 203-214 |
| Edition | 1st |
| ISBN (Print) | 0750680653 |
| Publication status | Published - 2007 |
The rise and rise of museum marketing discourse
Derrick Chong, Ruth Rentschler (Editor), Anne-Marie Hede (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter