The rise and rise of museum marketing discourse

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Museum Marketing
Subtitle of host publication	competing in a global marketplace
Place of Publication	Oxford
Publisher	Elsevier Butterworth Heinemann
Pages	203-214
Edition	1st
ISBN (Print)	0750680653
Publication status	Published - 2007

Cite this

@inbook{f1913f77249c43d79ddff6425af29d7a,

title = "The rise and rise of museum marketing discourse",

author = "Derrick Chong and Ruth Rentschler and Anne-Marie Hede",

year = "2007",

language = "English",

isbn = "0750680653",

pages = "203--214",

booktitle = "Museum Marketing",

publisher = "Elsevier Butterworth Heinemann",

edition = "1st",

}