The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Advances in Consumer Research, Vol. 36
Editors	Ann L. McGill, Sharon Shavitt
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	584-586
Publication status	Published - 2009

UK TV Product Placement
Hackley, C. (CoI) & Tiwsakul, A. R. (CoI)
9/06/04 → …
Project: Research

Cite this

@inbook{622c681d92e542109aa8ef27f604ec8e,

title = "The Meanings of 'Kod-sa-na-faeng' - Young Adults' Experiences of Television Product Placement in the UK and Thailand",

author = "R. Tiwsakul and C. Hackley",

year = "2009",

language = "English",

pages = "584--586",

editor = "McGill, \{Ann L.\} and Sharon Shavitt",

booktitle = "Advances in Consumer Research, Vol. 36",

publisher = "Association for Consumer Research",

}