The marketing tricks that have kept Barbie’s brand alive for over 60 years

Research output: Contribution to non-peer-reviewed publication › Internet publication

Original language	English
Specialist publication	The Conversation
DOIs	https://doi.org/https://theconversation.com/the-marketing-tricks-that-have-kept-barbies-brand-alive-for-over-60-years-200844
Publication status	Published - 8 Mar 2023

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title = "The marketing tricks that have kept Barbie{\textquoteright}s brand alive for over 60 years",

author = "Sameer Hosany",

year = "2023",

month = mar,

day = "8",

doi = "https://theconversation.com/the-marketing-tricks-that-have-kept-barbies-brand-alive-for-over-60-years-200844",

language = "English",

journal = "The Conversation",

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DO - https://theconversation.com/the-marketing-tricks-that-have-kept-barbies-brand-alive-for-over-60-years-200844

M3 - Internet publication

JO - The Conversation

JF - The Conversation

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