‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work

Nicole Gross, Mikko Laamanen

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)1172-1195
Number of pages24
JournalJournal of Marketing Management
Volume34
Issue number13-14
Early online date13 Nov 2018
DOIs
Publication statusPublished - 2018

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