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The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

  • Daniela Pirani
  • , Benedetta Cappellini
  • , Vicki Harman

Research output: Contribution to journalArticlepeer-review

59 Downloads (Pure)
Original languageEnglish
Pages (from-to)1-21
Number of pages21
JournalEuropean Journal of Marketing
Volume52
Issue number12
DOIs
Publication statusPublished - 12 Nov 2018

Keywords

  • brand management
  • family
  • Food practices

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