The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

Daniela Pirani; Benedetta Cappellini; Vicki Harman

doi:10.1108/EJM-06-2018-0374

The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

Daniela Pirani, Benedetta Cappellini, Vicki Harman

Research output: Contribution to journal › Article › peer-review

53 Downloads (Pure)

Original language	English
Pages (from-to)	1-21
Number of pages	21
Journal	European Journal of Marketing
Volume	52
Issue number	12
DOIs	https://doi.org/10.1108/EJM-06-2018-0374
Publication status	Published - 12 Nov 2018

Keywords

brand management
family
Food practices

Access to Document

10.1108/EJM-06-2018-0374

Accepted ManuscriptAccepted author manuscript, 97.8 KB

Cite this

@article{a499bedaa663474baa80d9de07617cad,

title = "The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)",

keywords = "brand management, family, Food practices",

author = "Daniela Pirani and Benedetta Cappellini and Vicki Harman",

year = "2018",

month = nov,

day = "12",

doi = "10.1108/EJM-06-2018-0374",

language = "English",

volume = "52",

pages = "1--21",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "12",

}

TY - JOUR

T1 - The Italian breakfast

T2 - Mulino Bianco and the advent of a family practice (1971-1995)

AU - Pirani, Daniela

AU - Cappellini, Benedetta

AU - Harman, Vicki

PY - 2018/11/12

Y1 - 2018/11/12

KW - brand management

KW - family

KW - Food practices

U2 - 10.1108/EJM-06-2018-0374

DO - 10.1108/EJM-06-2018-0374

M3 - Article

SN - 0309-0566

VL - 52

SP - 1

EP - 21

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 12

ER -