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The Impact of Marketing Variables on Export Success of Smaller Sized New Zealand Companies

  • I.M. Chaney
  • , M. Ahmad

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original languageEnglish
Title of host publicationWorld Business Congress 1994 - Capitalising the Potentials of Globalisation, Penang, Malaysia, June 9-11.
Publication statusPublished - 1994

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