The Greatest Showman on Earth- is Simon Cowell P.T. Barnum Reborn?

Research output

Research output per year 2012 2012 2012

• 1 Article

Research output per year

Research output per year

Search results

• 2012

  The X Factor Enigma: Simon Cowell and the Marketization of Existential Liminality

  Hackley, C., Brown, S. & Tiwsakul, R., 2012, In: Marketing Theory. 12, 4, p. 451-469 18 p.

  Research output: Contribution to journal › Article › peer-review

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