The Geopolitical Audience: Watching Quantum of Solace (2008) in London

Klaus Dodds, Jason Dittmer

Research output: Contribution to journalArticlepeer-review


This article argues for the intersection of popular geopolitics and audience studies in audience power. This is demonstrated through a survey of viewers attending the James Bond film Quantum of Solace (QoS) at three theatres in the greater London area. Geography emerged as relevant to audiences in three forms. First, geography was understood as a catalyst for resource-based wars, providing an opportunity to reflect on these conflicts and their future likelihood. Second, geography serves as a difference engine for producing tension and excitement. Finally, geography emerged through the situatedness of viewing and rhizomatic nature of subjectivity. However, these geographies must be understood as part of a larger geopolitical assemblage that is animated by audience power. In conclusion, we argue for an understanding of geopolitical space as constituted through audiences’ constituent power to produce topologies. While audiences did not transform QoS into a radical text, this potential remains latent.
Original languageEnglish
Pages (from-to)76-91
Number of pages15
Journal Popular Communication
Issue number1
Publication statusPublished - 13 Feb 2013


  • popular geopolitics
  • audiences
  • James Bond
  • geography

Cite this