| Original language | English |
|---|---|
| Pages (from-to) | 367-390 |
| Journal | Journal of Marketing Management |
| Volume | 17 |
| Issue number | 3-4 |
| Publication status | Published - 2001 |
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Pauline Maclaran, Stephen Brown
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 367-390 |
| Journal | Journal of Marketing Management |
| Volume | 17 |
| Issue number | 3-4 |
| Publication status | Published - 2001 |