The effects of learning orientation and market orientation on new product performance and business performance: an empirical analysis

Catherine L. Wang, Pervaiz K. Ahmed

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	British Academy of Management Annual Conference
Publication status	Published - 2005

Cite this

@inproceedings{ac4add6ba5a448ae8125e1df672e18ab,

title = "The effects of learning orientation and market orientation on new product performance and business performance: an empirical analysis",

author = "Wang, \{Catherine L.\} and Ahmed, \{Pervaiz K.\}",

year = "2005",

language = "English",

booktitle = "British Academy of Management Annual Conference",

}