Original language | English |
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Pages (from-to) | 103-106 |
Number of pages | 4 |
Journal | recherce et applications en marketing |
Volume | 29 |
Issue number | 3 |
Early online date | 7 Jul 2014 |
DOIs | |
Publication status | Published - 1 Sept 2014 |
The effectiveness of conscious pricing in promoting social sustainability
Giana M. Eckhardt, Susan Dobscha
Research output: Contribution to journal › Article › peer-review