The Ecology of Marketplace Experience:  From Consumers’ Imaginary to Design Implications

Stefania Borghini, Pauline Maclaran, Gael Bonin, Veronique Cova

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Cultural Marketing Management,
Editors	L. Penaloza, N. Toulouse, L. Visconti
Publisher	Sage publications
Publication status	Published - 2011

Cite this

@inbook{e04789b7ae91416b8449d0a44450756a,

title = "The Ecology of Marketplace Experience: From Consumers{\textquoteright} Imaginary to Design Implications",

author = "Stefania Borghini and Pauline Maclaran and Gael Bonin and Veronique Cova",

year = "2011",

language = "English",

editor = "L. Penaloza and N. Toulouse and L. Visconti",

booktitle = "Cultural Marketing Management,",

publisher = "Sage publications",

}