The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski; Jessica Chelekis; Benet DeBerry-Spence; Bernardo Figueiredo; Olga Kravets; Krittinee Nuttavuthisit; Lisa Peñaloza; Johanna Moisander

doi:10.1080/0267257X.2014.952660

The discourses of marketing and development: towards ‘critical transformative marketing research’

Mark Tadajewski
, Jessica Chelekis
, Benet DeBerry-Spence
, Bernardo Figueiredo
, Olga Kravets
, Krittinee Nuttavuthisit
, Lisa Peñaloza
, Johanna Moisander

School of Business and Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1728-1771
Number of pages	44
Journal	Journal of Marketing Management
Volume	30
Issue number	17-18
DOIs	https://doi.org/10.1080/0267257X.2014.952660
Publication status	Published - 1 Dec 2014

Keywords

critical marketing
critical transformative marketing research
neoliberalism
transformative consumer research

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10.1080/0267257X.2014.952660

Cite this

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title = "The discourses of marketing and development: towards {\textquoteleft}critical transformative marketing research{\textquoteright}",

keywords = "critical marketing, critical transformative marketing research, neoliberalism, transformative consumer research",

author = "Mark Tadajewski and Jessica Chelekis and Benet DeBerry-Spence and Bernardo Figueiredo and Olga Kravets and Krittinee Nuttavuthisit and Lisa Pe{\~n}aloza and Johanna Moisander",

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AU - Tadajewski, Mark

AU - Chelekis, Jessica

AU - DeBerry-Spence, Benet

AU - Figueiredo, Bernardo

AU - Kravets, Olga

AU - Nuttavuthisit, Krittinee

AU - Peñaloza, Lisa

AU - Moisander, Johanna

PY - 2014/12/1

Y1 - 2014/12/1

KW - critical marketing

KW - critical transformative marketing research

KW - neoliberalism

KW - transformative consumer research

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M3 - Article

AN - SCOPUS:84926181180

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VL - 30

SP - 1728

EP - 1771

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 17-18

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The discourses of marketing and development: towards ‘critical transformative marketing research’

Keywords

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