The consumption of cultural heritage among a British Royal Family brand tribe

Cele Otnes, Pauline Maclaran

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationConsumer Tribes: Theory, Practice, and Prospects
EditorsR. Kozinets, B. Cova, A. Shankar
PublisherElsevier/Butterworth-Heinemann
Pages51-66
Publication statusPublished - 2007

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