The consumption of cultural heritage among a British Royal Family brand tribe

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Consumer Tribes: Theory, Practice, and Prospects
Editors	R. Kozinets, B. Cova, A. Shankar
Publisher	Elsevier/Butterworth-Heinemann
Pages	51-66
Publication status	Published - 2007

Cite this

@inbook{f5d312989b554b28ba7160b065bb3d3b,

title = "The consumption of cultural heritage among a British Royal Family brand tribe",

author = "Cele Otnes and Pauline Maclaran",

year = "2007",

language = "English",

pages = "51--66",

editor = "R. Kozinets and B. Cova and A. Shankar",

booktitle = "Consumer Tribes: Theory, Practice, and Prospects",

publisher = "Elsevier/Butterworth-Heinemann",

}