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The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture

Sung Lim
, Matthew C. Li

Accounting and Financial Management
School of Business and Management
Centre for Critical and Historical Research on Organisation and Society

Research output: Working paper

Overview

Original language	English
Publication status	In preparation - 2026

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Lim, S., & Li, M. C. (2026). The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture.

Lim, Sung ; Li, Matthew C. / The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture. 2026.

@techreport{02a6fbbb57744b42b58fee3cad210877,

title = "The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture",

author = "Sung Lim and Li, \{Matthew C.\}",

year = "2026",

language = "English",

type = "WorkingPaper",

}

Lim, S & Li, MC 2026 'The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture'.

The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture. / Lim, Sung ; Li, Matthew C.
2026.

Research output: Working paper

TY - UNPB

T1 - The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture

AU - Lim, Sung

AU - Li, Matthew C.

PY - 2026

Y1 - 2026

M3 - Working paper

BT - The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture

ER -

Lim S , Li MC. The Bandwagon Effect of Normal Goods Through the Lens of Herding in Korean Pop Culture. 2026.

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