Technology and the marketer: Utopian and dystopian perspectives on digital innovation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 38th Annual Macromarketing Conference
Place of Publication	Toronto, Canada
Pages	82
Publication status	Published - 2013

Cite this

@inproceedings{139638b989fc4d31a4c25001400f1ffb,

title = "Technology and the marketer: Utopian and dystopian perspectives on digital innovation",

author = "Darryn Mitussis and Alex Reppel and Thorsten Gruber and Isabelle Szmigin",

year = "2013",

language = "English",

pages = "82",

booktitle = "Proceedings of the 38th Annual Macromarketing Conference",

}