Sustainable Consumer Behaviours through Comparisons of Developed and Developing Nations

Sustainable consumption is crucial for mitigating environmental harm and combating climate change. This study examines sustainable consumer behaviour in developed and developing countries, aiming to identify drivers and barriers to responsible consumption patterns. Using qualitative data analysis, we explore factors influencing consumer attitudes and behaviours. Adopting an exploratory approach, we employ interpretivist philosophy and thematic analysis. Through case study methodology and secondary data sources, we analyse drivers, attitudes, and barriers to sustainable consumption. The study findings indicate that consumers in both developed and developing countries exhibit a keen interest in embracing sustainable consumption to contribute to environmental preservation. Corporate social responsibility towards sustainability influences consumer purchasing decisions, highlighting the importance of green initiatives within companies. Recommendations include implementing Green Fund Schemes at the governmental level and sustainability audits within corporations to promote and sustain sustainability efforts. Collaborative endeavours among consumers, corporations, and authorities are essential for promoting sustainability and safeguarding the environment.