| Original language | English |
|---|---|
| Title of host publication | Towards Transformative Education in Marketing |
| Subtitle of host publication | Challenging Rhetoric and Embracing Change |
| Editors | Teresa Heath, Mona Moufahim, Lisa O'Malley |
| Place of Publication | Abingdon |
| Publisher | Routledge |
| Chapter | 9 |
| Pages | 134 |
| Number of pages | 148 |
| ISBN (Electronic) | ISBN13 9781003560401 |
| ISBN (Print) | ISBN13 9781032908977, ISBN13 9781032908984 |
| DOIs | |
| Publication status | E-pub ahead of print - 2 Jul 2025 |
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