Skip to main navigation Skip to search Skip to main content
Original languageEnglish
Title of host publicationTowards Transformative Education in Marketing
Subtitle of host publicationChallenging Rhetoric and Embracing Change
EditorsTeresa Heath, Mona Moufahim, Lisa O'Malley
Place of PublicationAbingdon
PublisherRoutledge
Chapter9
Pages134
Number of pages148
ISBN (Electronic)ISBN13 9781003560401
ISBN (Print)ISBN13 9781032908977, ISBN13 9781032908984
DOIs
Publication statusE-pub ahead of print - 2 Jul 2025

Cite this