Strategic narrative: its origins and evolution, its connection to public diplomacy, and some future paths

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Original language	English
Pages (from-to)	1-8
Number of pages	8
Journal	Place Branding and Public Diplomacy
DOIs	https://doi.org/10.1057/s41254-025-00426-0
Publication status	Published - 14 Jan 2026

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title = "Strategic narrative: its origins and evolution, its connection to public diplomacy, and some future paths",

author = "Alister Miskimmon and Ben O'Loughlin",

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