| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Global Fashion Management and Merchandising |
| Place of Publication | Hershey, PA |
| Publisher | IGI Global |
| Chapter | 4 |
| Pages | 78-109 |
| Number of pages | 32 |
| ISBN (Electronic) | 9781522501114 |
| ISBN (Print) | 9781522501107 |
| DOIs | |
| Publication status | Published - Jun 2016 |
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