Stirring the Marketing Cauldron: Commentary on a Strange Brew

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	80-83
Journal	Marketing Intelligence and Planning
Volume	16
Issue number	3
Publication status	Published - 1998

Cite this

@article{cd44d90682ef4b70a5b9979894419700,

title = "Stirring the Marketing Cauldron: Commentary on a Strange Brew",

author = "Lorna Stevens and Pauline Maclaran and Miriam Catterall",

year = "1998",

language = "English",

volume = "16",

pages = "80--83",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Publishing",

number = "3",

}