| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton |
| Editors | B. Hulbert, J. Day, E. Shaw |
| Pages | 623-632 |
| Publication status | Published - 1999 |
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