Social Media Toolkit for Cultural Managers -

Nowadays, audience development is on top of the agenda of several organisations and networks acting in the field of arts and culture in Europe and beyond. Audience development helps European artistic and cultural professionals and their work to reach as many people as possible across Europe and all over the world and extend access to culture works to underrepresented groups. It also seeks to help artistic and cultural organisations adapt to the need to engage in new and innovative ways with audience both to retain them, to build new audience, diversify audiences including reaching current “non audience”, and to improve the experience for both existing and future audience and deepen the relationship with them. However, how to develop, reach and attract new audiences?