| Original language | English |
|---|---|
| Title of host publication | Global Business and Technology Association |
| Publisher | GBATA |
| Publication status | Published - 2018 |
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Service Failure and Recovery Strategy in Computer-Mediated Marketing Environments
- Dominic Appiah
- , S Abayertey
- , W Ozuem
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution