“Right” on the day: How the timing of date‐specific promotions influences consumer responses

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@article{43a68d2ddc4441c78a7b4e2ce059d5c7,

title = "“Right” on the day: How the timing of date‐specific promotions influences consumer responses",

author = "Huixin Deng and Liyin Jin and Qian Xu",

year = "2022",

doi = "10.1002/mar.21607",

language = "English",

volume = "39",

journal = "Psychology \& Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "2",

}