| Translated title of the contribution | 品牌思维：世界一线品牌的7大不败奥秘 |
|---|---|
| Original language | Chinese |
| Publication status | Published - 9 Oct 2017 |
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Rethinking Prestige Branding by: Wolfgang Cheafer & J.P. Kuehlwein
- Xunnan Li (Translator)
Research output: Book/Report › Book