Researching the social web:: marketing information from virtual communities

Researching the social web: marketing information from virtual communities

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	319-326
Journal	Marketing Intelligence and Planning
Volume	20
Issue number	6
DOIs	https://doi.org/10.1108/02634500210445374
Publication status	Published - 2002

@article{6448ede4cc424a04bcdab206ae033530,

title = "Researching the social web:: marketing information from virtual communities",

author = "Pauline Maclaran and Miriam Catterall",

year = "2002",

doi = "10.1108/02634500210445374",

language = "English",

volume = "20",

pages = "319--326",

journal = "Marketing Intelligence and Planning",

issn = "1758-8049",

publisher = "Emerald Group Publishing Ltd.",

number = "6",

}

TY - JOUR

T1 - Researching the social web:

T2 - marketing information from virtual communities

AU - Maclaran, Pauline

AU - Catterall, Miriam

PY - 2002

Y1 - 2002

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DO - 10.1108/02634500210445374

M3 - Article

SN - 1758-8049

VL - 20

SP - 319

EP - 326

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

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