@article{1cbcfbb21a354394ab7cbbfd00bf7f48,
title = "Reflections on some key issues and challenges for marketing for social good",
author = "Fol{\'u}k{\'e} B{\'a}d{\'e}j{\'ọ} and Pauline Maclaran and Andreas Chatzidakis and Simone Pettigrew and Ross Gordon and Fiona Spotswood and Sally Dibb",
year = "2022",
month = oct,
day = "19",
doi = "10.1080/0267257X.2022.2110702",
language = "English",
volume = "38",
pages = "1203--1217",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis Ltd.",
number = "11-12",
}