"Red time is me time" - Advertising, ambivalence, and women's magazines

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-45
Number of pages	11
Journal	Journal of Advertising Research
Volume	32
Issue number	1
Publication status	Published - 2003

Keywords

@article{a858997d15fa497cb66fd9a4475d0469,

title = "{"}Red time is me time{"} - Advertising, ambivalence, and women's magazines",

keywords = "CONSUMPTION, EXPERIENCES, CONSUMERS, INSIGHTS",

author = "L Stevens and P Maclaran and S Brown",

year = "2003",

language = "English",

volume = "32",

pages = "35--45",

journal = "Journal of Advertising Research",

number = "1",

}