Re-thinking the Management of Technological Innovations, Product Complexity and Modularity: The Effects of Low-Probability, High-Impact Events on Automotive Supply Chains

Adrian E Coronado Mondragon, Christian E Coronado Mondragon

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Japan’s tidal wave of 2011 represented a Black Swan, one low-probability, high-impact event that disrupted supply chains all over the world. The automotive sector, characterized for the extensive use of modularity to handle technological innovations and product complexity, was severely affected. A review is provided of the implications of the 2011 Black Swans on supply chains of automotive modules that use complex electronic components such as Microcontroller Units (MCUs). The disruptions to the supply of MCU-based modules prompted to discuss the supplier park model, resulting in the generation of a solution that has the potential to mitigate future Black Swans effects.
Original languageEnglish
Title of host publicationDriving the Economy through Innovation and Entrepeneurship
Subtitle of host publicationEmerging Agenda for Technology Management
EditorsP Balachandra
Place of PublicationBangalore
Number of pages11
ISBN (Print)978-81-322-07405-0
Publication statusPublished - 16 Jul 2012
EventInternational Conference on Technology Management 2012 - Bangalore, India
Duration: 18 Jul 201220 Jul 2012


ConferenceInternational Conference on Technology Management 2012

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