Re-examining utopia in contemporary consumption: conceptualization and implications for marketing

Aleksandrina Atanasova

Research output: Contribution to journal › Article › peer-review

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@article{28e3ae4b484745469772dcd82b28d0bc,

title = "Re-examining utopia in contemporary consumption: conceptualization and implications for marketing",

author = "Aleksandrina Atanasova",

year = "2021",

month = feb,

day = "19",

doi = "10.1007/s13162-021-00193-0",

language = "English",

journal = "AMS Review",

issn = "1869-8182",

publisher = "Springer",

}