Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana Eckhardt

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	602-619
Journal	Journal of Marketing Research
Volume	56
Issue number	4
Early online date	17 May 2019
DOIs	https://doi.org/10.1177/0022243719830654
Publication status	Published - 1 Aug 2019

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@article{567a3eea473147d984876de33fd0de12,

title = "Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand",

author = "Susan Fournier and Giana Eckhardt",

year = "2019",

month = aug,

day = "1",

doi = "10.1177/0022243719830654",

language = "English",

volume = "56",

pages = "602--619",

journal = "Journal of Marketing Research",

publisher = "American Marketing Association",

number = "4",

}