Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana Eckhardt

Research output: Contribution to journalArticlepeer-review

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Original languageEnglish
Pages (from-to)602-619
JournalJournal of Marketing Research
Volume56
Issue number4
Early online date17 May 2019
DOIs
Publication statusPublished - 1 Aug 2019

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