Public Policy and Television Product Placement: Ethical and regulatory Issues

C. Hackley; R. Tiwsakul

Public Policy and Television Product Placement: Ethical and regulatory Issues

C. Hackley
, R. Tiwsakul

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Portal to the Pacific: Public Policy in the International Arena’, Marketing and Public Policy Conference Proceedings Volume 16
Editors	I. Martin, D. Stewart, M. Kamins
Publisher	American Marketing Association
Pages	214-215
Publication status	Published - 2006

UK TV Product Placement
Hackley, C. (CoI) & Tiwsakul, A. R. (CoI)
9/06/04 → …
Project: Research

Cite this

@inbook{dd7eedf6c13d41b3adf765afb332e211,

title = "Public Policy and Television Product Placement: Ethical and regulatory Issues",

author = "C. Hackley and R. Tiwsakul",

year = "2006",

language = "English",

pages = "214--215",

editor = "I. Martin and D. Stewart and M. Kamins",

booktitle = "Portal to the Pacific: Public Policy in the International Arena{\textquoteright}, Marketing and Public Policy Conference Proceedings Volume 16",

publisher = "American Marketing Association",

}

Public Policy and Television Product Placement: Ethical and regulatory Issues. / Hackley, C.; Tiwsakul, R.
Portal to the Pacific: Public Policy in the International Arena’, Marketing and Public Policy Conference Proceedings Volume 16. ed. / I. Martin; D. Stewart; M. Kamins. American Marketing Association, 2006. p. 214-215.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Public Policy and Television Product Placement: Ethical and regulatory Issues

AU - Hackley, C.

AU - Tiwsakul, R.

PY - 2006

Y1 - 2006

M3 - Chapter

SP - 214

EP - 215

BT - Portal to the Pacific: Public Policy in the International Arena’, Marketing and Public Policy Conference Proceedings Volume 16

A2 - Martin, I.

A2 - Stewart, D.

A2 - Kamins, M.

PB - American Marketing Association

ER -

Public Policy and Television Product Placement: Ethical and regulatory Issues

Projects

UK TV Product Placement

Cite this