| Original language | English |
|---|---|
| Title of host publication | In: EAMSA (Euro-Asia Management Studies Association), the 32nd Annual Conference of EAMSA: Theory and Practice in Bringing Europe and Asia- Contemporary Challenges in International Marketing. 28-31 October 2015, SOAS, University of London, England, UK |
| Publication status | Published - 28 Oct 2015 |
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